‘Budget List’ revealed for Europe's buzziest summer

Budget Car Rental survey reveals that holiday breaks with bragging rights are where it’s at for 20 to 30-year-olds
  • The majority (56%) of 20-30 year olds want a trip they can brag about to friends
  • 42% are looking for a break that offers a once-in-a-lifetime experience
  • Budget reveals findings with launch of the Budget List, showcasing Europe’s buzziest events
Bracknell, [25th July, 2016] – Forget the traditional ‘week-on-the-beach;’ breaks with bragging rights are where it’s at, reveals new research from Budget, the international car rental brand.
The research shows that, for 20-30 year-olds, four out of 10 (42%) are looking for a break that offers more than just a tan, actively searching instead for that once-in-a-lifetime experience from their holidays.
Social media plays a key role in how the nation picks its trips – and not only when it comes to reviews. It’s perhaps no surprise that most 20-30 year-olds (59%) admit to regularly checking out online and social media reviews before deciding on their holiday destination. But more revealing is that we’re a nation of braggers – with research finding that the majority (56%) of 20-30 year-olds specifically book holidays based on the bragging rights it gives them.
The research also reveals that our love affair with selfies shows no signs of abating – almost 4 in 10 (38%) of those aged 20-30 are most likely to take selfie shots posing in front of a big crowd or beautiful backdrop while on holiday.
With this in mind, Budget has looked at a range of events across Europe over the key holiday period. From gastronomic delights to thrilling activities, Budget has revealed its top ten events based on the ‘buzz’ they generated in the past year:
1. France – Course Ultrarail du Mont Blanc
2. Austria – Red Bull 400
3. Spain – Salinas Longboard Festival
4. Spain – Descenso del Sella
5. UK – Bestival
6. Italy – Cous Cous Festival
7. Netherlands – NK Beach Volleyball Young Professionals
8. Italy – Cortona Mix Festival
9. UK – Leeds Festival
10. Belgium - PukkelPop
Beyond the top ten, adrenaline sports junkies can check out the Pringles Kite Surf World Cup in Germany and the Fuerteventura Surf Festival in Spain. Foodies can check out the Great British Food Festival and the Swiss Food Festival, while culture vultures can check out the Pangea Festival in Germany and La Notte della Taranta in Italy.
Nina Bell, Managing Director for the Northern EMEA Region, Avis Budget Group, says: “Inspired by people’s desire to be where the action is, we have created the Budget List to highlight the ‘buzziest’ events in the UK and around Europe that offer experiences with serious bragging rights. We’re encouraging the nation to get inspired, get behind the wheel, and discover what the UK and other countries have to offer.
To download the Budget List events into your Google calendar to help you plan your summer, visit http://list.budget.co.uk. To find how easy it is to reach these buzzing destinations, visit your nearest Budget location to rent a car here: http://www.budget.co.uk/. Budget offers a wide range of car models, sizes and designs with multiple locations around Europe to help people reach their chosen summer event.
Notes to editors:
The Budget List events were chosen by analysing social media data from the past year (June 2015- June 2016) and are events accessible by car. The ‘buzzscores’ were generated by measuring social media traction across various platforms vs. participation / attendance figures (NB: where actuals not available, researched estimates were used). Budget is not a partner to the events apart from the Pringles Kite Surf World Cup and Siren Festival. Research was carried out on 2,006 20-30 year olds in the UK in April/May 2016.
About Budget
Budget Car Rental is one of the world’s best-known car rental brands with approximately 3,500 locations in more than 120 countries. Budget is an industry leader in providing vehicle rental services to value-conscious travelers and also operates one of the largest local and one-way truck rental businesses in the United States, through a network of approximately 1,550 locations. Budget is owned by Avis Budget Group, Inc. (NASDAQ:CAR), which operates and licenses the brand throughout the world. For further information, visit www.budget.com.
For more information, contact:
Email: Budgetpressoffice@webershandwick.com
Phone: 0844 826 8347