Budget Premier - new affordable luxury from Budget UK

Luxury cars available to hire from as little as £84 a day

12 February 2013 – Leading car rental company, Budget UK today announces the launch of its new luxury car-rental service Budget Premier, allowing customers to hire luxury vehicles at a fraction of the price.

With Budget Premier, customers can select from one of three different luxury categories to suit their personal needs and requirements. All vehicles are also fitted with satellite navigation, automatic transmission and the option to add an additional driver at no extra cost.

  • Executive range:  Including the Jaguar XF and Mercedes S Class - offering a more relaxing and comfortable journey, the perfect choice for important business engagements or short trips away 
  • Sports & Cabriolet range: Including the Mercedes C250 Sport and Audi A5 Cabriolet - a collection of models guaranteed to impress, perfect for those wanting to treat themselves to something a little sportier
  • 4X4 SUV range: Including the Audi Q5 and Land Rover Discovery - ideal for larger groups and families wanting to get around, with models offering plenty of room for luggage

Once a customer selects a vehicle, they will receive their chosen model or a similar alternative upon collection, enabling them to hire a premium product without the premium price tag. Available to hire at Central London, Heathrow Airport, Central Manchester, Manchester Airport and Scotland, prices start from as little as £84 per day:

Executive Cars:

Audi A5 2.0 or similar Hire from: £84 per day*
Jaguar XF 2.2 or similar Hire from £111 per day*
Mercedes S Class 3.0 or similar Hire from £150 per day*
Sports & Cabriolet Cars:
Volkswagen Scirocco 2.0 or similar Hire from £87 per day*
Mercedes C250 Sport or similar Hire from £102 per day*
Audi A5 Cabriolet or similar Hire from £117 per day*
4X4 SUV’s:
Audi Q5 4X4 or similar Hire from £129 per day*
Land Rover Discovery 4X4 or similar Hire from £147 per day*
Mercedes ML 4X4 or similar Hire from £162 per day*
Kaye Ceille, Managing Director, Budget UK comments, “At Budget, we’re committed to providing our customers with a great choice of vehicles at even better prices. Budget Premier is a brilliant new service for those wanting to drive away in style without paying a premium, offering the very best in affordable luxury.”
To find out more about Budget Premier, visit www.budgetpremier.co.uk or call (0)20 7591 0666.
- Ends -
Notes to editors:
*Prices based on daily rental from central London on 4th February 2013 and were correct as of 22nd January 2013
Additional Information: 
For more information, please contact the Budget Press Office on 0207 025 6699 or budgetpressoffice@redconsultancy.com.
About Budget:
Budget Car Rental is one of the world’s best-known car rental brands with more than 3,000 locations in more than 120 countries. Budget is an industry leader in providing vehicle rental services to value-conscious travelers and also operates the second-largest truck rental business in the United States, through a network of more than 2,100 corporate owned, dealer and franchised locations. Budget is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses the brand throughout the world.  For further information, visit www.budget.com.